WHICH REAL ESTATE AGENCY TO JOIN IN SINGAPORE THAT SUITS YOUR PERSONALITY THE MOST IN 2021?
Before you start thinking of which real estate agency or property agency to join, you should look at RES course and RES Exams because you need to clear these two milestones before you can be a licensed real estate salesperson or agent in Singapore.
If you have unlocked the RES course and RES exams milestones, and have passed the exam with a smile on your face. A BIG CONGRATULATIONS TO YOU!
You have come a long way, and it not easy to have clear both the milestones. You deserved a Hi-Five and a pat on your back for the hard work and commitment that you have put in.
But if you have not cleared your RES exam milestone, or you are struggling for the exam. Do not give up. We can help you. We have FREE RES revision classes for you.
Let us come back to look at which property agency should you join after you have passed your RES exam.
Every real estate agency is unique. They have their pros and cons. The top four real estate agencies are Huttons Asia, OrangeTee & Tie, ERA, Propnex, Savills.
As a new property agent, you might be raring to dive in and might not differentiate what is the REALLY IMPORTANT platforms that you need versus the “Good to have” ones for you to run a real estate business. After all, you are self-employed. You need to make sure that the right platform to make your business grow.
I dived into my real estate career, thinking that bigger companies were more important as more people would have heard about it.
BUT IS IT TRUE?
Personally, with a decade of experiences, I felt that the person you are, the value you bring to the client is far more important.
For now, if I may distill my experience to the essence of what I wished to master or achieve when I dive in initially. These are the main 4 points.
1. PEOPLE:
Firstly, It must be the team or people you work closely with:
In the initial years in this industry, I have noticed that no clients or friends asked or talks much about which agency I was with, and it was the service that I provide to them and the well-versed knowledge I have.
But after some time, I discovered positive people around me are far more vital as it will lead me the way into my success.
“Mixed with positive-minded people as a means to tap into your unexploited potential.” – Steve Backley.
“Getting along with people who think negatively by itself pushes you to be lazy, fails” – Anthony Robbins.
“Everyone carries their own brand. The group of people that I associate with is a brand. Darren Ong is a brand, too – it’s a living breathing brand.” – Darren Ong.
Clients choose me for who I am and, most of the time, they have forgotten, I come from, which company or property agency.
A successful agent is not just by looking at the high sales he/she has achieved. It also attributes to the high quality and great attitudes that you have. A positive, helpful, encouraging personality and upholding ethical values are far more important to be successful.
A great mentor is someone who will not only be there to genuinely celebrate your successes wholeheartedly but also guide you through during bad times. He should be a person who will lift you to be a better person, not pulling you down with their insecurities.
You must bear in mind that looking for a mentor that possesses a lot of experiences or top in sales does not automatically mean quality mentorship, as I have witnessed in the industry.
My advice – “be extremely mindful when you choose who to work together. You must always spend the extra time to explore and get to know your potential mentor. Meet up with him, meet up with your future teammates, and do your background checks.”
Over the decade in this industry, I came across agents telling me how their mentor/seniors treat them, leading to almost dropping out or with ethically questionable paths, etc. But now let’s not focus on all these negativity; instead, let’s focus more on the positive side to look for the right mentor to learn from them.
Ultimately, joining the right company of people is crucial to help and lead you to do well and good to sustain a long term enjoyable real estate career.
WE HAVE WHAT YOU NEED!
If you would like to know more, you may contact me via the contact form below or drop me a Whatsapp to find out more. I’m just a message/phone ring away.
2. TECHNOLOGY
What Technology are they using?
Having so much on choosing a good mentor above, now we can talk on the daily task supports.
In today’s digital world, real estate mobile apps and Technology are very important to save you times drastically on the number of tasks you can complete in a day.
The most common challenges of property agents are the repetitive following up work, daily marketing, and constant prospecting that takes up so much time and effort daily.
Thus, we incorporate advanced practical Technology to automate and to assist our agent in coping with these daily tasks.
With the app’s automation in place, it will free up more time for our agents to focus on more high-value tasks like meeting up with clients, closing more deals or even spending more time with their loved ones, you will find your real estate careers is much more lucrative and enjoyable.
You must take note that almost all agencies will say they have mobile apps.
In today’s context, anyone can build an app, but having one is different from having a tested, proven, and practical app that REALLY helps you save time, effort, and money.
Work smart is more crucial, not just work hard. Make use of Technology to work for you more efficiently and effectively, not manually repeating the routine tasks that take up your time and energy.
If in doubt, you may contact me via the contact form below or drop me a Whatsapp for an in-depth demo of what the app can do for you. I’m just a message/phone ring away again.
3. TRAINING
What Training Programmes in the Pipeline?
In Singapore, there is so much rule and regulation. Besides the rule and regulation, you need to be well verse also on other aspects such as people skills, I.T. skills, marketing skills, communication skills, and many more.
Thus, the basic training is no longer enough as the younger generation of DIY customers, and fixed-rate brokers have emerged.
It is, therefore, very important to have advanced real estate training topics.
Topics from creative mortgage to financial strategies, property holding and structuring techniques, creative timeline, and exit plans for investors, are necessary for today’s property agents to learn and bring more values to their clients and stay relevant.
These training enable our agents to adapt to an investor’s mindset themselves and construct creative proposals from scratch with maximum cost savings to serve their clients with pride.
We train and share so that our agents can achieve more.
Also, to be ahead in the new digital world. Advanced social media marketing and targeting strategies are an area you need to know, to adopt “active push marketing” to close listings fast.
You need to ensure the people, the mentor, the team the real estate agency you join can provide such training, scripts, and well-prepared presentation slides that can help you to master these topics quickly so that you can go out real fast confidentially to serve your clients.
If you can, do check if the topics are updated and relevant for the current market.
If you would like to know more, you can read more about our specially designed training programmes at NAVIS!
4. PROJECT:
New Launch Project Opportunities
Lastly, let us go into the products that we can sell.
Other than your listings that you source from various prospecting methods. It is a must that your agency source for more products for their agents to sell.
It is where the new launch project comes in. The agency should have a wide range of new launch projects in Singapore for its agents to tap on and sell. It will create more opportunities for yourself and your clients to explore.
As an appointed agency by the developers, you will have the upper hand in marketing and closing as you have access to the latest first-hand information or price-check on the project before anyone else.
To sum up, when you are searching for the right people right company, in this case, real estate agency to join. You must always lookout for the following four mains points to kick start your real estate career.
People:
The team you work together to make you better.
Training:
Learn and relearn to get better.
Technology:
The backend support that helps you run your business smoothly.
New Launch Projects:
The products that are available for you to sell.
I wish you all the best in your exciting real estate career and wish you great success!
If you are looking for a mentor who is very approachable and willing to share his knowledge to shorten your learning curve? Contact me via the contact form below or drop me a Whatsapp for a friendly meet-up to understand more.
If you are excited to be part of our big family or to attend our next career seminar, please drop me a Whatsapp for a fast response or contact me via the following contact form.
I hope this article gives you some ideas or inspiration, and I hope to hear from you soon!
Cheers,
Darren Ong
Associate District Director of Huttons Group
Navis Group
Darren is an experienced licensed real estate agent and team leader with over a decade of active involvement in Singapore real estate field of work with numerous top achiever awards. He is very approachable and down-to-earth in sharing his knowledge with his associates.
